Business Analytics

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Business Analytics

You must have noticed that during the cricket matches, the team members, managers and coaches sit with their laptops. They are analyzing…they know what kind of delivery has higher probability getting a batsman of the opposition out of the field. This also varies from player to player. Analytics is far bigger and companies small or big are majorly banking upon business analytics for decision making. It will not be a fallacy to state that business analytics and artificial intelligence relate. JIMS arranges small workshops on business analytics for each and every student irrespective of his/her specialization. Like Marketing, Finance and Human Resource Management, Business Analytics is also offered as a specialization (Major/Minor).

BUSINESS ANALYTICS is clearly the future! A humongous amount of data is being generated across the world every moment and is increasing with each day as the acceptance and usage of mobile phones and other gadgets is increasing. All this data is raw and does not make sense if we are not able to harness it or extract meaningful information out of it that can be used for decision making or predicting trends or critical analysis. This is the reason that the demand for trained Business Analytics professionals is growing exponentially.

These figures substantiate the demand for Business Analytics:

  •   The global business intelligence market will grow to $33 billion by 2025
  •   By 2023, over 33% of large-sized businesses will practice decision intelligence
  •   Data Analytics makes decision-making 5x faster for businesses
  •   7 out of 10 businesses rate data discovery as important (Source:techjury.net)
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Benefits of Business Analytics

  •   Descriptive Analysis: In the descriptive analysis, you would be assigned to get a thorough insight into ways to apply data to understand and find solutions to past and future business situations.
  •   Predictive Analysis: The predictive analysis involves the analysis of the business performance of your organization in the past.
  •   Prescriptive Analysis: Here, you explore and sort out optimization procedures to ensure stronger productivity and other factors. This leads to better returns for the company.
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